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July 31, 2017 - 11:26am - Posted by anya - - 0 Comments

You’ve probably heard it before. KISS. Keep It Simple Stupid. I think I heard it in my high school art classes at least 20 times. Michael Scott in The Office even gives that advice to his employees. But don’t let it hurt your feelings, like Dwight, it’s not an insult, just good advice. The ability to pare a subject down, without losing quality or important content can prove to be a challenging task, but it is well worth the effort. Simplicity allows for users of the content to understand it much better, which is very important. Less content is more legible and interesting. Less is more.

July 24, 2017 - 10:24am - Posted by anya - Force 5 - 0 Comments

Our agency has been welcoming our furry counterparts into the office since, well… ever. We really love our dogs. But our dog-friendly atmosphere has more benefits than just being able to spend all day with our best friends. About 20% of U.S. businesses allow pets in the workplace, and have been reaping the benefits just like us.

February 23, 2016 - 9:03am - Posted by marty - - 0 Comments

A webcam was recently installed at the Notre Dame Linked Experimental Ecosystem Facility (ND-LEEF) at St. Patrick's County Park after two bald eagles took over an existing red-tailed hawk nest.  This is clearly an attempt by the eagles to break into the avian reality tv market and compete with South Bend's Peregrine Falcons.

February 20, 2016 - 2:47pm - Posted by nmcelwrath - technology - 2 Comments

Force 5’s arsenal of tools that we use to plan, build and measure websites expands daily. It’s the nature of the industry - growing and adapting to the industry as needed. One such tool is growing to be an essential part of our web offering; the CMS or Content Management System. We have implemented numerous CMS sites on the web within the last year and in doing so, learned to appreciate some of the benefits that using a CMS framework has to offer. Our top reasons are not only help our clients, but help our development efficiency as well.

February 12, 2016 - 2:43pm - Posted by marty - - 0 Comments

What is a Favicon?  It is a 16x16 pixel image that is shown next to your web page’s title on the tab in browser address bar. 

February 12, 2016 - 1:34pm - Posted by marty - - 0 Comments

Jerod Bast, the General Sales Manager at WSBT AM/FM and WHFB in South Bend, stopped by the Force 5 office for a meeting yesterday.  After talking business, we hit the vintage Coke machine in the lobby and played a game of pinball.  Afterward, Jerod wrote a post on Linkedin about the lessons one can learn from a pinball machine, I thought it was good, so I wanted to share it on our blog...

February 11, 2016 - 1:14pm - Posted by marty - - 0 Comments

Latest Polling Numbers:


February 11, 2016 - 10:18am - Posted by marty - - 0 Comments

On a search engine results page (SERP), the listing of results returned by a search engine in response to a keyword query generally show two bits of information from your webpage, the title tag and the meta description. Properly worded and formatted meta tags can have an impact on a website’s search engine rankings and click-through rates, so great care should be used in crafting these snippets because you only have 50-60 characters in the title tag and about 160 characters in the meta description to sell yourself.

February 10, 2016 - 7:14pm - Posted by marty - - 0 Comments

According to Google, a 404 page is what a user sees when they try to reach a non-existent page on your site (because they've clicked on a broken link, the page has been deleted, or they've mistyped a URL). A 404 page is called that because in response to a request for a missing page, webservers send back a HTTP status code of 404 to indicate that a page is not found.

February 5, 2016 - 4:18pm - Posted by marty - - 0 Comments

Today I had to run out to Elkhart to run an errand.  That gave me the opportunity to meet up for lunch with my friend Chris who works out there, and try a new restaurant that opened last fall.  I had read about Hotdogeddy’s on the Flavor 574 website, and although I am not generally a huge fan of hot dogs, my friend is.